Privacy Policy

Last updated: 10 October 2026

This policy explains how OKD Limited collects and uses personal information through our website, okd.ltd, and the apps published by OKD Limited on the App Store.

Some apps we build or publish have their own privacy policy and terms. Where an app has its own, that policy applies to the app instead of this one.

Who we are

OKD Limited ("OKD", "we", "us") is the controller of the personal information described in this policy. We are a company registered in England, company number 07118986, with our registered office at 50 Princes Street, Ipswich, England, IP1 1RJ.

For anything about your personal information, including the rights described below, please get in touch through our contact form.

Information we collect through our website

When you contact us: your name, phone number, email address and the content of your message.
When you visit the website: our web server automatically records technical information in its logs, such as your IP address, browser and device type, the pages you request, the date and time, and the page that referred you.
Spam protection on the contact form: Cloudflare Turnstile checks technical information about your browser and device, including your IP address, to confirm you are not an automated bot.

We do not ask for sensitive information (such as health, religious or political details), so please do not include it in your message.

Information collected through our apps

Our apps do not ask you for your name, email address or other contact details. What an app collects depends on its features:

App data on your device: your progress, such as credits, scores, statistics and settings, is stored on your device. We do not receive it.
Advertising: our free apps show adverts provided by Google AdMob. These can include banner adverts and optional videos you can choose to watch in return for free in-app credits or rewards. To show and measure adverts, AdMob receives information such as your IP address (which can indicate your approximate location), device type, operating system, app version and how you interact with adverts. Your device's advertising identifier is only shared if you allow the app to track you.
Analytics and diagnostics: some of our apps use analytics services to understand how the apps are used and to find and fix problems. This covers usage and diagnostic information, such as which screens are opened, crashes, device type and operating system version. It is not linked to your name or contact details.
Game Center: if you are signed in to Apple's Game Center, some apps send your scores to Game Center leaderboards, where other players can see them alongside your Game Center nickname. Game Center is run by Apple; we do not receive your Game Center account details.
In-app purchases: purchases are processed by Apple. We do not receive your payment details; we only receive confirmation of what was purchased so we can unlock it.

Hungry Pals

Hungry Pals is a learning game for children aged 3 to 5. It collects no personal information from children or adults. It has no advertising, no analytics, no crash reporting, no Game Center, no accounts and no tracking, and it works fully offline. It does not use the camera, microphone, location, contacts or photos.

Your child's progress (stars, hats, monsters, the age chosen and settings) is stored only on your device and is never sent to us. Deleting the app removes it, or use "Reset progress" in the Grown-ups area.

Hungry Pals Plus is a subscription sold by Apple. Apple processes the payment and we do not receive your payment details. Purchases and settings sit behind a parental gate.

The advertising, analytics and Game Center features described elsewhere in this policy do not apply to Hungry Pals.

How we use your information and our lawful basis

To reply to your enquiry and, if you ask us to, to discuss or provide our services. Our lawful basis is our legitimate interest in responding to people who contact us or, where you are asking about working with us, taking steps at your request before entering into a contract.
To show adverts in our free apps, which pay for them to stay free. Our lawful basis is our legitimate interest in funding our apps. Where the law requires your consent, such as for personalised adverts based on tracking, adverts are only personalised if you have given it.
To give you rewards you choose to earn, such as in-app credits for watching an optional video. This is necessary to provide the feature you asked for.
To understand how our apps are used and improve them. Our lawful basis is our legitimate interest in keeping our apps working well.
To provide in-app purchases, which is necessary to perform our contract with you.
To keep our website and apps secure and working, including preventing spam and abuse and fixing problems. Our lawful basis is our legitimate interest in running secure, reliable services.
To meet our legal obligations, such as keeping business and accounting records.

We do not sell your personal information, we do not use it for marketing without your permission, and we do not make automated decisions about you that have legal or similarly significant effects.

Cookies, tracking and your choices

Website: okd.ltd does not use analytics, advertising or tracking cookies, and we do not set any cookies of our own. Our fonts and images are served from our own website, so simply viewing our pages does not send your information to other companies. The contact page connects to Cloudflare to run the Turnstile spam check, which may use strictly necessary technologies to complete that check (see Cloudflare's Turnstile privacy addendum).

Apps: the advertising and analytics services in our apps use identifiers stored on your device. You have these choices:

Consent in the UK and EEA: apps that show adverts ask for your consent before adverts are personalised. You can change your choice at any time from Privacy Choices in the app's settings.
Tracking prompt: our apps ask your permission before tracking you. If you do not allow it, you will still see adverts, but they will not be personalised using your advertising identifier.
Settings > Privacy & Security > Tracking on your iPhone or iPad lets you stop apps asking to track you, or change your choice for each app.
Settings > Privacy & Security > Apple Advertising controls personalised adverts from Apple.
Google explains how it uses information from apps that use its services at policies.google.com/technologies/partner-sites.

Who we share your information with

We only share personal information with the service providers we need to run our website and apps:

our website hosting provider, which runs the web server and its logs;
our email provider, which delivers and stores messages sent through the contact form;
Cloudflare, Inc., which provides the Turnstile spam check (Cloudflare privacy policy);
Google, which provides AdMob advertising and analytics in our apps (Google privacy policy). For some advertising purposes Google acts as a separate controller under its own privacy policy;
Apple, which distributes our apps, processes in-app purchases and runs Game Center (Apple privacy policy).

We may also disclose information where the law requires it, to protect our rights or the safety of others, or as part of a sale or reorganisation of our business.

International transfers

Some of our service providers, such as Cloudflare, Google and Apple, may process information outside the UK. Where they do, we rely on appropriate safeguards recognised under UK data protection law, such as UK adequacy regulations, the UK Extension to the EU-US Data Privacy Framework or the UK International Data Transfer Addendum.

How long we keep your information

Contact form messages and our replies: for up to 2 years after our last contact with you. If you become a client, we keep project correspondence for as long as needed for the project and our business records (normally 6 years, for accounting purposes).
Server logs: for a limited period, normally no more than 90 days, unless we need them for longer to investigate a security problem.
App advertising and analytics information: kept by Google in line with its own retention policies and the settings for our account.
App data on your device: kept on your device until you delete the app.
Turnstile checks, in-app purchases and Game Center: handled by Cloudflare and Apple under their own policies.

Your rights

Under UK data protection law you have the right to:

ask for a copy of the personal information we hold about you;
ask us to correct information that is wrong or incomplete;
ask us to delete your information;
ask us to restrict how we use your information;
object to us using your information where we rely on our legitimate interests;
withdraw your consent at any time, where we rely on it;
ask for information you gave us to be transferred to you or another organisation, where this applies.

To make a request, please use our contact form. We will respond within one month, and there is normally no charge. Because our apps do not collect your name or contact details, we may not be able to link app information to you; the in-app and device settings above let you control it directly.

If you are unhappy with how we have handled your information, you can complain to the Information Commissioner's Office (ICO) at ico.org.uk/make-a-complaint or on 0303 123 1113. We would appreciate the chance to put things right first, so please contact us before going to the ICO.

Keeping your information secure

Our website is served over an encrypted (HTTPS) connection, so information you send through the contact form is encrypted in transit, and access to messages and server logs is limited to the people who need it. No method of transmission or storage is completely secure, but we take reasonable steps to protect your information.

Children

Our website and apps are not directed at children under 13, except Hungry Pals, which is made for children aged 3 to 5 and is covered by the Hungry Pals section above. We do not knowingly collect personal information from children. If you believe a child has given us personal information, please contact us and we will delete it.

Some of our apps simulate casino games. They are intended for adults, use play credits that have no cash value, and do not offer real-money gambling or prizes.

Other websites

Our website and apps link to other services, such as the App Store. We are not responsible for how those services handle your information, so please read their privacy policies.

Changes to this policy

We may update this policy from time to time. The "Last updated" date at the top shows when it was last changed.